Hypocrisy Magazine

Project Overview

The definition of conspicuous consumption shifts from acquiring luxurious goods to supporting ethical brands. The number of belief-buyers who are looking to purchase intangible moral values attached to a product soars in recent years. Brands are fully aware that they have to take a stand on social issues to meet consumers' needs. However, not all brands genuinely support ethical values they often preach about. Hypocrisy is a magazine that unveils the insincere marketing tactics of those brands.

Roles

Researcher, book designer, application developer

Timeline

3 months (January 2020 – April 2020)

Tools used

Unity, InDesign, Photoshop, Illustrator

There are two ways to read the magazine. You can read it as a normal magazine, or you can download the Hypocrisy AR app on the App Store to enhance the experience. The AR app offers a more thought-provoking perspective on brands' insincerity.

Augmented Reality Integration

After downloading the Hypocrisy AR app, readers can hover their phone over the magazine when they spot the pink X icon with brackets to view the hidden malpractice of brands.

Inside spreads

After downloading the Hypocrisy AR app, readers can hover their phone over the magazine when they spot the pink X icon with brackets to view the hidden malpractice of brands.

NSERC Conference Booklet

Client: Faculty of Science, York University

Brochure for NSERC Summer Undergraduate Research Conference