Saigon Opera House Branding

Project Overview

The Opera House identity illustrates the "Harmony of Past and Present". The Opera House building was constructed during the French colony period. Nowadays, it's one of the most popular tourist attractions in Ho Chi Minh City. The Opera House has become an artifact that embodies the French influence and the modern economic hub of Vietnam.

Roles

Designer, researcher

Timeline

3 months (January 2020 – April 2020)

Tools used

Illustrator, Photoshop, Indesign

The corporate identity reflects the elegance of the Opera House's French architecture. The French remnants in the city are most visible through antique architecture. The elegant vibe of the old Saigonese is still prevalent among the older generation. The opera house’s branding embraces elegance to tell the story of the old Saigon, which was once the pearl of the Orient. The colourful design also targets the young generation. The majority of the population in Ho Chi Minh City is mostly young adults. These young people represent the new wave of globalization in Vietnam. They embrace both traditional culture and Western cultures. Living in one of the most bustling cities in Asia, those young people are full of positive and refreshing energy.

Harmony of past and present

The logo consists of a symbol which illustrates the shape of the Opera House building, and a modern sans-serif wordmark. The two graphic elements represent artifacts that come from different eras, but they harmonize with others. The symbol and wordmark intermingle to sing a harmonious song of Saigon and Ho Chi Minh City. The two interchangeable names indicate one city. Although Saigon collapsed more than 40 years ago, the elegant spirit of the French-influenced city still flourishes in every people who live in Ho Chi Minh City.

Brand manual

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