Augmented Reality Advertisement App

Project Overview

ArAd is an augmented reality app for magazine advertisements that allows users to interact with merchandise. Users can try on wearable items such as glasses, watches, rings. They can also integrate non-wearable items such as furniture to their living environment to see if the product is a good fit for them. The ArAp offers the experience that spans across “world space” and “screen space”. With the app installed and a physical magazine, people can try on merchandise virtually anytime and anywhere.

Roles

UI/UX designer, app developer

Timeline

3 months (January 2020 – April 2020)

Tools used

Glyphs, CSS, HTML, Javascript, Adobe Creative Suite

The app is designed to transform the experience of viewing ads in static media.

The rationale

The app is designed to transform the experience of viewing ads in static media. It brings values to both users and businesses. For users, the app provides practical value, which is to try on products before purchasing them. Besides, it entertains users as they waver between the virtual space and real space. For businesses, the app creates an intangible attachment between users and the merchandise as they try them on, so users will be more likely to purchase the products.

Who is it for?

The app is designed to transform the experience of viewing ads in static media. It brings values to both users and businesses. For users, the app provides practical value, which is to try on products before purchasing them. Besides, it entertains users as they waver between the virtual space and real space. For businesses, the app creates an intangible attachment between users and the merchandise as they try them on, so users will be more likely to purchase the products.

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